About Us – The World of HAEINA Cosmetics

At HAEINA Cosmetics, you’ll find an exclusive selection of high-quality skincare and cosmetic products.

From gentle cleansing balms and hydrating serums to innovative sun protection, we offer everything you need for a thoughtful, holistic skincare routine.

We currently feature over 15 carefully curated brands that stand for quality, effectiveness, and mindful skincare.

The idea for HAEINA was born during our travels to Japan and Korea.

We were fascinated by how healthy and radiant people’s skin looked there – and we wanted to understand the secret behind that glow. What started as curiosity soon became a passion, and ultimately, a vision to redefine skincare.

Part of our team lived in Seoul during a study abroad semester, gaining deep insights into the culture, skincare rituals, and innovations – experiences that continue to shape our brand today.

We are a young, dynamic team driven by a passion for discovering products that are natural, effective, and honest.

Every product in our collection is selected with care – always with the goal of offering skincare that feels good, delivers visible results, and builds long-term trust.

With HAEINA Cosmetics, we want to inspire you to enjoy your skincare consciously – as a ritual that unites beauty, balance, and well-being.