It's Skin: dermatological K-beauty, developed at Seoul University
It's Skin is one of Korea's most renowned dermatological brands, combining cutting-edge research with gentle, well-tolerated ingredients. Developed in collaboration with dermatologists from Seoul National University, the products follow a clear approach: to enhance the skin's natural beauty rather than masking it.
The brand focuses on functional skincare based on scientific findings and suitable for all skin types – including sensitive and reactive skin.
It's Skin brand philosophy
It's Skin relies on clinically tested formulations, prioritizing efficacy and safety. The recipes are clearly structured: carefully selected active ingredients in well-balanced ratios, ensuring each ingredient delivers its optimal performance.
The brand is committed to the continuous development of its formulations, as skin conditions are constantly changing. Whether due to seasons, stress, hormones, or environmental factors – It's Skin designs its products to support and balance the skin in the long term.
Typical characteristics of the brand:
• dermatologically tested formulations
• Combination of natural efficacy and clinical research
• High tolerability for sensitive skin
• Reduction of irritation through pure, safe ingredients
• Clear lines for different skin needs
For which skin needs is It's Skin suitable?
The brand offers solutions for:
• dehydrated and dry skin
• sensitive, easily irritated skin
• Tired, dull skin in need of a glow
• troubled or blemished skin
• first lines or visible signs of skin aging
• Skin that is stressed by UV radiation, stress or weather
It's Skin develops skincare for real everyday needs and offers clear, easy-to-understand lines – ideal for anyone looking for guidance in the large K-Beauty range.
Popular products and lines from It's Skin
It's Skin offers a wide range of products, but always remains true to the dermatological approach.
Popular categories:
• Moisturizing skincare routines for every skin type
• Serums and essences for targeted active ingredient care
• Creams for barrier protection and soothing care
• Make-up and body care with high skin compatibility
• Special lines for men's skin and baby skin
The brand is particularly known for its active ingredient-rich serums and its gentle, functional moisturizers that deliver fast results without overwhelming the skin.
Why It's Skin is so popular
The combination of gentle formulations and clinical research makes the brand particularly attractive to many users. Dermatologically tested products, clear efficacy claims, and well-tolerated ingredients ensure that It's Skin offers a safe foundation for both beginners and experienced skincare enthusiasts.
Advantages of the brand:
• Scientifically developed skincare from Korea
• High standards in quality, purity and skin compatibility
• Effective combinations of plant-based and functional ingredients
• Wide selection for different skin types and care goals
• very good value for money
Buy It's Skin at HAEINA Cosmetics
Discover the most popular It's Skin products in our shop now. All items are original, dermatologically tested, and perfect for modern Korean skincare routines.
We offer you:
• Fast shipping from Germany
• Tested, authentic K-Beauty brands
• A selection of the most popular It's Skin products for different skin needs
Discover the dermatological side of Korean skincare and find a reliable brand that supports your natural beauty with It's Skin.