Anua Skincare: gentle Korean skincare with Heartleaf
Anua is a Korean skincare brand that promotes calm, clear, and balanced skin. Its focus is on minimalist formulations, natural plant extracts, and a consciously sustainable approach. Instead of overloaded formulas, Anua concentrates on a few, effective ingredients that soothe, strengthen, and balance the skin in the long term.
The brand belongs to the modern K-Beauty movement and combines traditional Korean skincare with current research. The result is skincare products that are particularly suitable for sensitive, irritated, or unbalanced skin.
What makes Anua so special
Anua follows a clear philosophy: less is more, especially for sensitive skin.
- Minimalist: formulations without unnecessary additions
- Focus: on natural, plant-based active ingredients
- Vegan: and without animal testing
- Ideal for sensitive skin prone to redness or blemishes.
- Inspired by holistic self-care and a conscious lifestyle
The brand views skincare as a complement to healthy habits, not a quick replacement. A calm lifestyle, good nutrition, and a consistent routine form the foundation, and Anua supports this path with gentle, thoughtfully designed products.
Heartleaf: Anua's signature active ingredient
Anua's best-known ingredient is Heartleaf, also known as Houttuynia cordata. The extract comes from a metal-like plant traditionally valued in Asia for its calming and clarifying properties.
Heartleaf can:
- Relieve redness and irritation
- Strengthening the skin barrier
- Inflammatory processes: calming
- Impurities: prevention
- Moisture: Provides without weighing down.
Products like the Anua Heartleaf 77 Soothing Toner or the Heartleaf 80 Soothing Ampoule contain a particularly high concentration of this extract. This provides the skin with intensive yet very gentle care, making it suitable even for sensitive or acne-prone skin.
Selected ingredients with added value
In addition to Heartleaf, Anua relies on a range of other plant extracts and active ingredient complexes that specifically address typical skin needs:
- Peach: from the Jeju region: supports a more even complexion and gives tired skin new freshness
- Green: Lemon with high vitamin C content: can refine the complexion and give dull skin more radiance.
- Birch sap: helps to support the skin's natural pH balance and provides moisture.
- Rice extract and rice bran water ensure a smoother skin feel and a radiant complexion.
- Niacinamide in combination with peach or other antioxidants: can ensure a more even skin tone and visibly reduce fine irregularities.
Many formulations focus on exactly what the skin truly needs and are free from unnecessary additives such as parabens or heavy silicones.
Who is Anua suitable for?
Anua Skincare is suitable for different skin types and life situations, especially when the skin is sensitive or quickly becomes unbalanced.
- Sensitive and irritated skin: benefits from the soothing properties of Heartleaf and gentle formulas
- Combination and oily skin: retains moisture without clogging pores, and provides support for blemishes and redness.
- Dry and stressed skin: nourished and strengthened in the skin barrier by caring toners, lotions, ampoules and creams.
Those who value a conscious, responsible lifestyle and appreciate vegan, cruelty-free skincare will find Anua a suitable brand for their daily routine.
Popular products from Anua
Some Anua products have become bestsellers worldwide because they have visible effects and are still very gentle on the skin.
These include, among others:
- Anua Heartleaf 77 Soothing Toner
This facial toner with a high concentration of Heartleaf soothes sensitive skin, helps reduce redness, and moisturizes the skin. Ideal as the first step after cleansing. - Anua Heartleaf Pore Control Cleansing Oil
A light cleansing oil that thoroughly removes makeup, sunscreen, and sebum without drying out the skin. Especially suitable for those who prefer a gentle yet effective double cleansing routine. - Anua Heartleaf 80 Soothing Ampoule
Concentrated care for stressed or unbalanced skin. The ampoule supports the skin barrier, soothes and moisturizes without feeling heavy on the skin. - Anua serums, creams and lotions
Tailored to different skin needs, such as additional moisture, support of the skin barrier or more evenness in the skin appearance. - Anua sun protection
Lightweight textures that are pleasant to apply and complete the daily UV protection routine without being sticky or leaving white residue.
Buy Anua at HAEINA Cosmetics.
If you'd like to expand your skincare routine with Anua, you'll find a carefully curated selection of the most popular Anua products here. This makes it easy to test how Heartleaf, Peach, Green Lemon, and other active ingredients affect your skin.
Create your own routine of cleansing, toner, ampoule, cream and sunscreen and experience how your skin calms down and comes back into balance with consistent, gentle care.