Beauty of Joseon: Traditional Korean beauty reinterpreted
Beauty of Joseon is a Korean skincare brand that combines the beauty wisdom of the Joseon Dynasty with modern research. At its core are Hanbang formulas, traditional Korean herbal medicine, and carefully selected botanical ingredients such as ginseng, rice, green plum, propolis, and green tea. The products are known for gently nourishing the skin, supporting its balance, and providing a natural glow.
Beauty of Joseon and the Hanbang Concept
Beauty of Joseon's philosophy is based on Hanbang, the traditional Korean herbal medicine. For centuries, plant extracts such as ginseng, rice water, and green plum have been used to nourish, protect, and soothe the skin. Beauty of Joseon draws on these recipes and combines them with modern skin research. This results in formulations that provide natural care while addressing current skin needs, such as dehydration, sensitive skin, or the first signs of aging.
Another key aspect of the brand is the combination of tradition and modern cosmetic technology. Hanbang ingredients are combined with active ingredients such as niacinamide, retinal, and hyaluronic acid. This blend helps to refine the complexion, strengthen the skin barrier, and promote a more even skin tone without overwhelming the skin. Many products are free of artificial fragrances and colorants and are deliberately formulated with minimal ingredients, making them particularly appealing for sensitive skin.
Key ingredients in Beauty of Joseon products
ginsengIn Korean tradition, it is considered one of the most important medicinal roots. It is rich in antioxidants, supports collagen production, and helps the skin retain moisture. In this way, it can improve skin structure and protect it from external influences.
Rice, rice bran and rice waterThey supply the skin with amino acids and minerals, have a calming effect and can contribute to a more even, radiant complexion.
Green plumIt provides natural fruit acids that gently loosen dead skin cells and give the skin a clarified, fresh feeling.
PropolisIt is valued for its anti-inflammatory and antibacterial properties. It supports skin regeneration, soothes irritations, and is particularly suitable for blemish-prone skin.
Green tea extractIt is rich in antioxidants and is well suited for sensitive or stressed skin that needs protection and soothing.
Who is Beauty of Joseon suitable for?
The combination of traditional herbs and modern active ingredients makes Beauty of Joseon suitable for many skin types.
Sensitive skin benefits from gentle formulations and soothing ingredients that avoid unnecessary irritants. Dry or dull skin finds intensive care in products with ginseng, rice, and moisturizing components, which nevertheless feel pleasantly light on the skin.
Combination and oily skin types will also find what they're looking for. Products containing green plum, niacinamide, or a light gel texture can help regulate excess sebum without drying out the skin. At the same time, the focus remains on a strong skin barrier and a balanced feel. Thanks to antioxidant and regenerating ingredients, the brand is also suitable for anyone who wants to address the first signs of aging without resorting to harsh formulas.
Popular products from Beauty of Joseon
The brand's well-known products include sunscreens, serums, essences, cleansers and classic moisturizers.
Relief Sun: Rice + Probiotics
This sunscreen combines high UV protection with a light, creamy texture and nourishing rice and ferment extracts. It protects the skin from sun damage while simultaneously moisturizing it.
Dynasty Cream
The Dynasty Cream combines rice bran water, ginseng water, squalane and niacinamide to create a moisturizing cream that gives the skin a smooth feeling and a subtle glow.
Serums containing propolis, niacinamide, rice or arbutin
Serums like the Glow Serum with propolis and niacinamide, or versions with rice and arbutin, are designed to refine the complexion, reduce pigmentation spots, and make dull-looking skin appear fresher. Combined with Ginseng Essence Water, Green Plum Cleanser, or light gel creams, a routine can be created that can be precisely tailored to individual skin types.
Is Beauty of Joseon suitable for sensitive skin?
Many Beauty of Joseon formulations are designed to be suitable for sensitive and reactive skin. The brand relies on soothing and strengthening ingredients such as green tea, panthenol, and centella asiatica, and avoids artificial fragrances in many products. By focusing on Hanbang herbs, antioxidant protection, and a strong skin barrier, the skin is supported in regaining its balance without being unnecessarily stressed.
Nevertheless, as always, the decisive factors are the individual INCI list and individual skin sensitivity. However, Beauty of Joseon is fundamentally designed to be effective yet gentle.
Buy Beauty of Joseon at HAEINA Cosmetics
For those seeking a skincare routine that blends traditional Korean herbalism with modern, gentle effectiveness, Beauty of Joseon is the perfect brand. At HAEINA Cosmetics, you can discover select products from this K-beauty brand and create your own personalized routine from cleansers, toners or essences, serums, creams, and sunscreens.
This way you can bring a piece of Joseon inspiration into your bathroom and support your skin in the long term with well-thought-out, balanced formulations.